April 30,2018

THE GOAL

Help Virgin Active Fitness, a B2C brand, enter the fast-growing B2B market for corporate wellness


THE STRATEGY

Establish Virgin Active Fitness as the thought leader in corporate wellness


THE EXECUTION

Leveraged LinkedIn to reach B2B decision makers for corporate and employee wellness programs

Created company pages on LinkedIn for Virgin’s South East Asian operations and Thailand operations

Developed thought leadership content published on LinkedIn Pulse to grow Virgin Active Fitness executives’ profiles

Curated relevant 3rd party content to amplify the company’s voice


THE RESULTS

Delivered average of 13,000 impressions per month from organic posts over two company pages

Gained 600 corporate followers through organic growth alone in a year


Jessica Brown

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