April 30,2018
THE GOAL
Help Virgin Active Fitness, a B2C brand, enter the fast-growing B2B market for corporate wellness
THE STRATEGY
Establish Virgin Active Fitness as the thought leader in corporate wellness
THE EXECUTION
Leveraged LinkedIn to reach B2B decision makers for corporate and employee wellness programs
Created company pages on LinkedIn for Virgin’s South East Asian operations and Thailand operations
Developed thought leadership content published on LinkedIn Pulse to grow Virgin Active Fitness executives’ profiles
Curated relevant 3rd party content to amplify the company’s voice
THE RESULTS
Delivered average of 13,000 impressions per month from organic posts over two company pages
Gained 600 corporate followers through organic growth alone in a year
