Yin Ching YEAP

Yin Ching YEAP

Managing Partner, Ying Communications



  • How did you get here?

    I’ve always loved writing and wanted to do more of that. So in 2001, I decided to leave my last inhouse Communications job one weekend, registered a company on Monday, bought a laptop and a printer, and that was it. My husband and partner, Allan, joined me shortly after. We took it one day at a time, one client at a time. We were small but we gave it our absolute all. And here we are today with a team of more than 40, doing what we love.

  • Professional Experience

    My days are filled with client conversations, messaging workshops, media and crisis communications training, and internal coaching for a fast-growing team. Before starting Ying Communications in 2001, I worked for two great brands, Singapore Airlines and IBM, in customer service, public affairs, communications and corporate sales. Finally, I’m a qualified but completely un-tested English barrister with a law degree from King’s College, University of London.

  • Quote

    “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” The Lorax, Dr Seuss

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