Safina SAMIAN

Safina SAMIAN

Vice President, PR



  • How did you get here?

    When I started my working life, I said I wanted a job that ‘shapes thoughts’. I’ve come to realize that what I really wanted was to make a difference. My first job was in a grassroot agency promoting technology and life-long learning to older workers, a huge government initiative at that time. Many years on, here I am –  essentially still helping people understand technology. What gives me a high is to be able to bring what is perceivably a foreign concept to the general audience and articulate how every piece of technology breakthrough will eventually impact everyday lives.

  • Professional Experience

    I’ve worked in communications both in-house and at agencies, with a specialty in enterprise technology and B2B industries. There is so much innovation in these sectors that I would put learning right at the top of my job description. Over the years, I have worked with many brands that I continue to have a soft spot for including Dell Technologies, Google Enterprise and SAP.  My work spans the full communications discipline, including crafting and executing media/stakeholder strategies, facilitating executive and internal communications and orchestrating local and regional campaigns.  I’m also an addict of Events PR – which has seen me thriving on trade shows in technology, energy and cleantech sectors among others.

  • Quote

    If you take care of your mind, you take care of the world.” – Arianna Huffington

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