How did you get here?
After several years in the hardboiled world of journalism, I knew I wanted to pursue a new career path in marketing and still be immersed in the craft of storytelling. Possibly inspired by some of my favourite writers’ (DeLillo, Scott Fitzgerald) exploits in advertising; but probably not. My prior experience in trade publishing helped me make the transition to B2B communications with Ying way back in 2011, and I have never looked back since.
At Ying, I work closely with a team of digital content specialists who thrive on helping clients plan and execute their marketing campaigns. I spend the majority of my days straddled between a variety of content projects—anything from writing thought leadership articles to crafting the right content strategy for demand generation purposes. Prior to my current position at Ying, I was the Content Strategist at MRM//McCann Singapore and played a leading role in driving content development for a number of key tech accounts.
“People always clap for the wrong things.” – J.D. Salinger