Allan TAN

Allan TAN

Managing Partner, Ying Communications



  • How did you get here?

    After years of working in several large multinational companies, I came to the realization that three things were certain for cubicle warriors: meaningless meetings, mind-numbing minutiae and (eventually) death. So when my wife, Yin Ching, asked me to join her and try to make our own way in the world, I jumped at the chance – armed with nothing more than an engineer’s mindset, a love of the written word, and a desire to make a difference. Almost two decades on, we’re still together, still hustling and still loving every minute of it.

  • Professional Experience

    I gained my marketing and communications experience with Singapore Airlines, Shell Oil and IBM. I started my working life as an aircraft engineer for Singapore Airlines; which probably explains why I still approach marketing and PR challenges the same way I’d tackle any engineering problem: 1) any challenge can always be logically deconstructed into smaller parts, 2) there’s a fix for each part if you look hard enough, and 3) you won’t know if it works until you test it.

  • Quote

    “All we have to decide is what to do with the time that is given us.” – Gandalf, from J.R.R. Tolkien’s “Fellowship of the Ring”

What's Hot