April 30,2018
THE GOAL
Generate awareness of launch of SES’ biggest satellite – SES-9 – in Asia Pacific for Fall 2015
Generate leads for satellite capacity from enterprise prospects in the region
THE STRATEGY
Run a leads generation campaign on social media and search engine marketing
Create digital content assets targeted at different audiences at different stages of marketing funnel
THE EXECUTION
Developed a comprehensive inventory of content assets ranging from videos and infographics to thought leadership content, e-books and press booklets
Planned and executed go-to-market tactics leveraging a mix of Google SEM, Google Display Network, LinkedIn Display and LinkedIn InMail
THE RESULTS
Generated over 450 high-value leads within two months
