April 30,2018

THE GOAL

Generate awareness of launch of SES’ biggest satellite – SES-9 – in Asia Pacific for Fall 2015

Generate leads for satellite capacity from enterprise prospects in the region


THE STRATEGY

Run a leads generation campaign on social media and search engine marketing

Create digital content assets targeted at different audiences at different stages of marketing funnel


THE EXECUTION

Developed a comprehensive inventory of content assets ranging from videos and infographics to thought leadership content, e-books and press booklets

Planned and executed go-to-market tactics leveraging a mix of Google SEM, Google Display Network, LinkedIn Display and LinkedIn InMail


THE RESULTS

Generated over 450 high-value leads within two months


Jessica Brown

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