April 30,2018

THE GOAL

Generate and nurture leads for Riverbed’s Office365 migration solutions from enterprise prospects based in major Asia Pacific countries


THE STRATEGY

Create strong, localized content assets that address the unique needs and challenges of enterprises migrating to Office365 in Asia

Run a complete content marketing campaign on LinkedIn, Google Adwords and email channels to drive B2B leads down the funnel


THE EXECUTION

Designed a complete positioning and messaging framework mapped to each stage of the leads generation and nurturing campaigns

Developed all content assets for campaign; from ad creatives to content assets to emails

Generated leads via LinkedIn and Google Adwords, and nurtured these leads via an email communications program

Provided analytics and campaign optimization to drive continuous improvement


THE RESULTS

Open rates above 40% and unique CTR exceeding 20%

Ranked as one of the most successful leads generation and nurturing campaign for Riverbed APAC to date


Jessica Brown

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