April 30,2018
THE GOAL
Generate and nurture leads for Riverbed’s Office365 migration solutions from enterprise prospects based in major Asia Pacific countries
THE STRATEGY
Create strong, localized content assets that address the unique needs and challenges of enterprises migrating to Office365 in Asia
Run a complete content marketing campaign on LinkedIn, Google Adwords and email channels to drive B2B leads down the funnel
THE EXECUTION
Designed a complete positioning and messaging framework mapped to each stage of the leads generation and nurturing campaigns
Developed all content assets for campaign; from ad creatives to content assets to emails
Generated leads via LinkedIn and Google Adwords, and nurtured these leads via an email communications program
Provided analytics and campaign optimization to drive continuous improvement
THE RESULTS
Open rates above 40% and unique CTR exceeding 20%
Ranked as one of the most successful leads generation and nurturing campaign for Riverbed APAC to date
