April 23,2018
THE GOAL
Jumpstart Carbon Black’s brand and business from its entry into APAC in 2015 and build awareness in the region for its award-winning endpoint security solutions
THE STRATEGY
Leverage hot security trends to position Carbon Black as the leading cybersecurity player across industry verticals, with specific focus on finance and government
Educate the market and elevate the conversations on topics ranging from nextgen anti-virus solutions, to predictive threat hunting in today’s sophisticated cyber world
THE EXECUTION
Pushed out thought leadership content on a regular basis to provide a critical perspective on key socio-economic issues in the region
Aggressively executed rapid response commentaries around cybersecurity breaches and trending cybersecurity threats
Demonstrated industry knowledge and leadership with regular executive interviews
THE RESULTS
Regular appearances in tier one media Including Channel NewsAsia, CNBC Asia, BBC Asia, and the Business Times which now have Carbon Black “top of mind” and regularly look to Carbon Black for anything cybersecurity
Great APAC results consistently achieved in media visibility and awareness, toping global benchmarks
