Yeap Yin Ching

Managing Director, Ying Communications


Yin Ching has over 20 years experience advising clients in many B2B industries. She brings in-depth industry knowledge to her media and crisis training programs to help both C-level executives and communications professionals do better in getting the right messages across, in both good times and bad.


Allan Tan

Managing Director, Ying Communications


Allan shares his extensive experience with B2B organizations looking to improve their narratives for impactful communications. He is skilled at crafting effective B2B content strategies; and is an accomplished presenter and moderator, as well as a media and crisis communications trainer. He gained his marketing and communications experience working in-house in Singapore Airlines, Shell, and IBM.


Naeema Ismail

General Manager, Ying PR


Naeema brings to her training sessions her experience and a strong track record for delivering effective, measurable communications for clients across Asia. She has led PR initiatives for public and private sector clients, and provided crisis counsel to several organizations including STB during the SARS crisis.


Asha Popatlal

Director, asha.pop communications


Asha is a veteran print and broadcast political and business journalist formerly with Channel News Asia. Most recently, she was Director of Marketing Communications at The Esplanade, before returning to her passion for training. Having been on both sides, she brings invaluable insights to both media and crisis communications training for clients across many industries.


Eileen Yu

Business Blogger & Moderator


Eileen has over 16 years of experience years as a business technology journalist. She brings her vast experience to crisis and media training, as well as a moderator as business panel discussions. Eileen was previously senior editor at ZDNet in Singapore, heading the business tech site’s Asian editorial team and blogger network, where she interviewed top global and Asian executives including Microsoft’s Bill Gates and Steve Ballmer.