The “Stop, Breathe, Think” approach to successful B2B communications

Our General Manager for PR gives us a timely reminder that in our frenzied rush to ‘execute’, ‘optimize’ and ‘expedite’ B2B PR projects, it will always […]

The existential PR person asks – What am I doing here?

When I first joined the PR industry in the mid-1990s, fresh out of school, I had a hard time making my mum understand what it is […]