Want to boost your B2B cred? Then don’t join ‘Who’s Who’ registry scams.

I notice that there’s now a sponsored link on my LinkedIn home page that says – as an NUS alumnus – I can apply to join […]

To boldly go where no man (or woman) has gone before

Though our blog section in our website is entitled “Learn to B2B”, regular readers will tell you that – more often than not – they are […]

The existential PR person asks – What am I doing here?

When I first joined the PR industry in the mid-1990s, fresh out of school, I had a hard time making my mum understand what it is […]

5 concerns Singapore SMEs have about Social Media

On August 24, I was privileged to be part of a panel discussion on Social Media at the recently concluded 15th Infocomm Commerce Conference, organized by […]

The Asian media landscape Part 4 – Japan

Japan – A study in contrasts In many of the companies we work with, Japan is treated as standalone country when it comes to marketing campaigns […]

The Asian media landscape Part 3 – India

India – Just getting started From Singapore to China to . . . India. India has been called the largest democracy in the world. The second […]

The Asian media landscape Part 2 – China

China – Coming to grips with the Middle Kingdom Last week we talked about Singapore, probably the smallest country in Asia. Now for a bit of […]

Protect your street cred!

Let me set the record straight. If you have a social media account of any sort, whether it’s Facebook, LinkedIn, Twitter, a blog or Google+ or […]