New job – Account Executive (B2B Digital/Marketing Automation)

ACCOUNT EXECUTIVE (DIGITAL/MARKETING AUTOMATION) Posted 16 July 2013 We’re looking for a person who thrives in the dark arts of digital project and marketing automation management. […]

Confessions of a not-so-dangerous mind (The B2B Copywriter’s Ethos)

I think it was the rock critic Lester Bangs — or it might have been the Lester Bangs played by Philip Seymour Hoffmann in Almost Famous […]

5 concerns Singapore SMEs have about Social Media

On August 24, I was privileged to be part of a panel discussion on Social Media at the recently concluded 15th Infocomm Commerce Conference, organized by […]

Why you can’t do an Expendables 2 with your edm campaigns

The upcoming Expendables 2 movie throws in every action hero from the last 20 years and crams it into 100 minutes of awesomeness. Stallone, Van Damme, […]

What Marx can teach us about marketing ideas

“… products of the human brain appear as autonomous figures endowed with a life of their own, which enter into relations both with each other and […]

The Power of Let’s: Ads for Shell Marine

Ying helped Shell Marine develop a series of advertisements that express the vision and value proposition of Shell Marine Products.