How B2B PR professionals can help with – not add to – media fatigue

As a PR professional, most of us start our day checking our email and our task sheets to get a sense of our schedule for the […]

Keep calm, and say what you mean

“Feel the feelings. Drop the story.” Here’s our editor’s take on zen and the art of being clear in B2B communications.

One does not simply write good copy

When The Hobbit gained rave reviews when it first opened in cinemas, I took a trip down memory lane and re-read the original Lord of the […]

To boldly go where no man (or woman) has gone before

Though our blog section in our website is entitled “Learn to B2B”, regular readers will tell you that – more often than not – they are […]

What we talk about when we talk about Fellini

EXT: A LOST HIGHWAY SOMEWHERE — DAY A gridlock ensues. MAN is trapped inside an unventilated car, another animal no longer at ease with its atmosphere, […]

Why monochrome photography holds lessons for B2B copywriting

Day One – A long way off from a good shot “Almost there…” I tell myself, as the wind gets stronger. No, wait. I still can’t […]

Everything is transient

You know they say nothing lasts forever. However, the mere transient nature of human life and every aspect of it is something all of us take […]

Teaching is the Best Way of Learning

Nothing compares to the feeling of being able to make a difference in someone else’s life, no matter how small. It is the little gestures that […]

This could be anywhere…

“Hi, my name is Nina and I am a Public Relations Account Executive”. A year ago, I never thought I would introduce myself as that (in […]