One does not simply write good copy

When The Hobbit gained rave reviews when it first opened in cinemas, I took a trip down memory lane and re-read the original Lord of the […]

Confessions of a not-so-dangerous mind (The B2B Copywriter’s Ethos)

I think it was the rock critic Lester Bangs — or it might have been the Lester Bangs played by Philip Seymour Hoffmann in Almost Famous […]

What Marx can teach us about marketing ideas

“… products of the human brain appear as autonomous figures endowed with a life of their own, which enter into relations both with each other and […]

What the Godfather taught me about creative brainstorming

Have you ever been in a brainstorming session that is anything but? Where you find yourself rehashing the same ideas over and over again? And where […]

To thine own self be true

I am shy. Seriously, I am. When I tell people this, I get a lot of snorts and disbelieving looks, especially from those who know me […]

Why B2B needn’t be boring: creative ways to promote enterprise solutions

“Our target prospects aren’t on Facebook”. We tend to hear that a lot from our B2B clients looking to drive awareness or generate leads for their […]