How B2B PR professionals can help with – not add to – media fatigue

As a PR professional, most of us start our day checking our email and our task sheets to get a sense of our schedule for the […]

One does not simply write good copy

When The Hobbit gained rave reviews when it first opened in cinemas, I took a trip down memory lane and re-read the original Lord of the […]

To boldly go where no man (or woman) has gone before

Though our blog section in our website is entitled “Learn to B2B”, regular readers will tell you that – more often than not – they are […]

What we talk about when we talk about Fellini

EXT: A LOST HIGHWAY SOMEWHERE — DAY A gridlock ensues. MAN is trapped inside an unventilated car, another animal no longer at ease with its atmosphere, […]

Why monochrome photography holds lessons for B2B copywriting

Day One – A long way off from a good shot “Almost there…” I tell myself, as the wind gets stronger. No, wait. I still can’t […]

Everything is transient

You know they say nothing lasts forever. However, the mere transient nature of human life and every aspect of it is something all of us take […]

Teaching is the Best Way of Learning

Nothing compares to the feeling of being able to make a difference in someone else’s life, no matter how small. It is the little gestures that […]

This could be anywhere…

“Hi, my name is Nina and I am a Public Relations Account Executive”. A year ago, I never thought I would introduce myself as that (in […]

I can’t go on. I’ll go on.

There comes a point in everyone’s life when he starts to hate what he does. It doesn’t start intellectually as some high-minded question saying, why do […]