Thanks for everything, Mr. Movie Man.

Or “How I learned to stop worrying and write from the heart (or at least try to)”. Our editor shares how Roger Ebert (RIP) set the […]

One does not simply write good copy

When The Hobbit gained rave reviews when it first opened in cinemas, I took a trip down memory lane and re-read the original Lord of the […]

What we talk about when we talk about Fellini

EXT: A LOST HIGHWAY SOMEWHERE — DAY A gridlock ensues. MAN is trapped inside an unventilated car, another animal no longer at ease with its atmosphere, […]

Why monochrome photography holds lessons for B2B copywriting

Day One – A long way off from a good shot “Almost there…” I tell myself, as the wind gets stronger. No, wait. I still can’t […]

Teaching is the Best Way of Learning

Nothing compares to the feeling of being able to make a difference in someone else’s life, no matter how small. It is the little gestures that […]

I can’t go on. I’ll go on.

There comes a point in everyone’s life when he starts to hate what he does. It doesn’t start intellectually as some high-minded question saying, why do […]

Confessions of a not-so-dangerous mind (The B2B Copywriter’s Ethos)

I think it was the rock critic Lester Bangs — or it might have been the Lester Bangs played by Philip Seymour Hoffmann in Almost Famous […]

What I learnt about B2B content creation from ‘Portal’

I hate to admit it, but I’m considered the resident ‘Portal’ game geek at Ying. My table is adorned with Portal paper replicas that I made […]

What Marx can teach us about marketing ideas

“… products of the human brain appear as autonomous figures endowed with a life of their own, which enter into relations both with each other and […]