B2B marketing on Facebook

10 B2B marketing tips for Facebook

If “Don’t let the algorithms let you down” was a cat poster, Facebook marketers would probably be the first to snap it up in dealing with […]

3 things you can’t ignore in B2B content marketing

A couple of weeks ago, Matt Owen from eConsultancy wrote about how content marketing is not all about campaigns. I couldn’t agree more. Content marketing is […]

CIOs, HR managers: Why your jobs are irrelevant in the New Normal

We had the privilege of attending SingTel i.Luminate 2012 at RWS, and as always, the event continues the company’s tradition of bringing in strong keynote speakers. […]

Why your inner geek holds the secret to success in B2B communications

When we interview potential employees, we always ask them: Are you a geek? Do you care about how things work, not just what they do? The […]