How B2B PR professionals can help with – not add to – media fatigue

As a PR professional, most of us start our day checking our email and our task sheets to get a sense of our schedule for the […]

Everything is transient

You know they say nothing lasts forever. However, the mere transient nature of human life and every aspect of it is something all of us take […]

This could be anywhere…

“Hi, my name is Nina and I am a Public Relations Account Executive”. A year ago, I never thought I would introduce myself as that (in […]

What being in love has taught me about client relationships

One of the things that defines me is the fact that I have been dating the same guy (let’s call him J) for the past eight, […]

The existential PR person asks – What am I doing here?

When I first joined the PR industry in the mid-1990s, fresh out of school, I had a hard time making my mum understand what it is […]

The Asian media landscape Part 5 – Vietnam

Vietnam – Rising star? This is the final installment in our five-part blog on the Asian media landscape. Vietnam has come up a lot in our […]

The Asian media landscape Part 4 – Japan

Japan – A study in contrasts In many of the companies we work with, Japan is treated as standalone country when it comes to marketing campaigns […]

The Asian media landscape Part 3 – India

India – Just getting started From Singapore to China to . . . India. India has been called the largest democracy in the world. The second […]

The Asian media landscape Part 2 – China

China – Coming to grips with the Middle Kingdom Last week we talked about Singapore, probably the smallest country in Asia. Now for a bit of […]