Don’t let media training turn you into a corporate zombie.

In the book “The Most Human Human: What AI teaches us about being alive” by Brian Christian, the author describes how – in the headlong rush toward maximum efficiency – corporations and […]

Top 3 tips for career seekers in B2B communications

I’ve been asked this many times – especially from the younger generation who are recent leavers from mass comms school, who want to find out if […]

Why change is good for B2B

To survive (and enjoy) the world of B2B communications, learn to live with change.

Thanks for everything, Mr. Movie Man.

Or “How I learned to stop worrying and write from the heart (or at least try to)”. Our editor shares how Roger Ebert (RIP) set the […]

On Wes Anderson and storytelling techniques in B2B marketing

Storytelling in B2B is simply about leveraging the power of storytelling techniques to keep your intended audience engaged, and taking a more personable approach to communicate […]

How B2B PR professionals can help with – not add to – media fatigue

As a PR professional, most of us start our day checking our email and our task sheets to get a sense of our schedule for the […]

It’s Friday night, and everything’s all right in B2B

It’s 8.30 pm on a Friday night and the entire PR team is still here working away. We are supposed to be out for a belated […]

One does not simply write good copy

When The Hobbit gained rave reviews when it first opened in cinemas, I took a trip down memory lane and re-read the original Lord of the […]

To boldly go where no man (or woman) has gone before

Though our blog section in our website is entitled “Learn to B2B”, regular readers will tell you that – more often than not – they are […]