Don’t let media training turn you into a corporate zombie.

In the book “The Most Human Human: What AI teaches us about being alive” by Brian Christian, the author describes how – in the headlong rush toward maximum efficiency – corporations and […]

It’s Friday night, and everything’s all right in B2B

It’s 8.30 pm on a Friday night and the entire PR team is still here working away. We are supposed to be out for a belated […]