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Ying Communications provided media relations support for the opening of Thermo Fisher’s first-ever cell culture Dry Powder Media (DPM) facility in Singapore on 2 August 2013.
With just three weeks in the lead-up to the event, Ying Comms coordinated with both global and regional Thermo Fisher stakeholders to develop key media materials and manage the media program for the opening.
Despite the small target media base in Singapore, Ying Comms secured attendance of 6 Singapore-based media representatives at the opening. In addition, Ying Comms pitched, secured and coordinated media interviews for Thermo Fisher’s global spokesperson with Channel NewsAsia, The Business Times, PharmaAsia Magazine, Asia Pacific Biotech, Medical Tribune, BioSpectrum Asia and PharmAsia News.