Koelnmesse is one of Germany’s largest trade fair organizers. As the headquarters for Asia Pacific, Koelnmesse in Singapore services exhibitors and visitors participating in trade fairs in Cologne, as well as organises established and new events in Asia.
Between 2008 and 2012, Ying Communications was contracted to fully manage the media relations programme for five trade exhibitions and conferences each year, spanning industries as varied as energy and the environment to computer animation and dentistry. We provided pre-event, onsite and post-event support, which included coordinating and facilitating between 30 and 90 media interviews for each event.
Koelnmesse enjoyed significant return on PR investment, ranging from 10 to 100 times, with the majority of the events consistently garnering coverage in all relevant regional and international trade media, as well as key business media, such as BBC Asia, Bloomberg TV, Bloomberg Newswire, CNBC Asia, Dow Jones Newswire, and Thomson-Reuters.