Categories: Marketing work
Whiteboard video on storage economics for IBM

When IBM needed to convey the benefits of enterprise storage to business and technology decision makers in a way that was relevant and easy to understand, the company turned to Ying Communications for help.

Our recommendation? Create a whiteboard video. The unique format of a whiteboard video helps to break down abstract concepts into a highly memorable and easy-to-digest segments; perfect for conveying complex, highly technical information to a wider audience.

Ying Communications helped to plan, script and produce “Transforming the economics of data”, which has been translated for use across different countries in South East Asia.

View the whiteboard video: