Categories: PR Projects
Clariant ONE WAY

Clariant is among the world’s largest specialty chemicals companies, making functional chemicals, such as adsorbents, biocides, industrial ingredients, and detergents, as well as chemicals and dyes for textiles, leather, and paper, among many others.

Through our alliance with EMG Industria, Ying Communications helped Clariant’s textile chemicals unit launch the ONE WAY sustainability tool. The integrated communications project consisted of conceptualisation and visualisation, message development, collateral production (brochure, standees, presentation), media training, media release, Q&A, and securing media interviews.

The project successfully garnered Clariant spokespeople media interviews with key textiles media from around the world and produced a professional launch kit for use by Clariant executives to communicate ONE WAY’s value proposition to customers, partners and media.

Clariant ONE WAY materials