Categories: Content Marketing

Shell Chemicals is a leading player in the manufacture and sale of bulk petrochemicals, backed by more than 80 years of heritage. The company needed to promote the launch of its latest solvent formulation software, BlendPro Live—aimed at enabling its industrial customers to develop new solvent blends that meet wide-ranging application requirements.

Ying Communications supported Shell by creating a slate of communication materials (brochures, e-DMs) that clearly articulated the key value propositions and business value of BlendPro Live. We also worked closely with the key stakeholders to develop thought leadership content that helped position Shell as an innovator in the field of chemical solvents.

shell blendpro marketing collaterals