Everyone knows that finding a four-leaf clover is supposed to be lucky, given one occurs for every 10,000 three-leaf clovers.  Do you remember the song “I’m looking over a four-leaf clover”?  Have a listen and it may come back to you. Apparently it was first written in 1927 but popularized by Art Mooney in 1948. No, I wasn’t there. Even I am not that old.

Some may say finding a great client is just as rare but I think we found our four-leaf clover client recently.

Don’t get me wrong, we have a lot of good clients – clients who have supported us through the (good and bad) years, who are demanding but fair, and who appreciate the work we do and aren’t shy to say so. And we are very grateful for every single one of them.

But once in a while, a great client comes along. This is the one with whom you share that something special. Where there is a meeting of minds, a sense of common values and purpose, plus the ability to work together in an easy partnership under the toughest timelines. Where it isn’t about haggling about prices or pointing fingers, or feeling that all the effort was on one side or the other.

Have you had that feeling? It’s great when it happens and helps make up for the not-so-fun clients we sometimes have. (No, of course we aren’t talking about you.) Agency folks – just like the rest of humankind – like to complain about how tough their lives are, the idiots (internally and externally) they have to deal with, the awful hours, the demanding bosses who just don’t get it . . . you’ve been there, right?

Laugh or scoff if you want, but what Allan and I want for our little company is to find great people who do great work. We don’t want to be good enough, we want to be better. And we don’t want to work with ***** who treat their clients like kings, and their colleagues and vendors like dirt. We want people who know what is right, and choose to do the right thing, whether or not the boss is looking over their shoulder. We want to build long-term relationships that last years (not months) and sometimes transcend work to become personal friendships.

We were talking about employees when we came up with that. But it applies to clients and partners just as easily. This client I am talking about is great because she does her part in helping us help her achieve the end goal, without being asked. She has put in as much time and effort (maybe more) as we have to make this upcoming launch a success. She has treated us with respect and appreciation throughout this exercise even though she must be under tremendous pressure – unlike other clients who use the same pressure as an excuse for behaving badly.

My colleague who also worked with her put it much more eloquently than I have: “She rawwwwks J”

It’s been a busy time but it’s been great.  I guess I am feeling lucky this week.





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