Ying flash mob!

Flash mob at 60 Alexandra Terrace for the birthday MD!

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It’s nice. But is it creative?

What is creativity? How about answering the question with another question: What’s the context?

Creative block breaker #3: Exaggerate

Yet one more creative block breaker that works pretty well.

Creative block breaker #2: The Destroyer

Here’s a particularly effective way of clearing creative blocks.

3 quick ways to break creative block

We’ve all been there. Stuck for ideas in the middle of peak pitch season. Rehashing the same ideas over and over again. Thinking of “no” instead […]

What makes a good creative brief

Signs of a good brief:

An Internet Marketing Campaign for Cisco APAC

Cisco Systems needed to launch its range of data center solutions to CIOs, IT managers and Lines-of-business heads in the Asia Pacific region.