What being in love has taught me about client relationships

One of the things that defines me is the fact that I have been dating the same guy (let’s call him J) for the past eight, […]

B2B social media – For better or worse

About a month ago, Allan wrote about how to say good-bye. Well, the relationship theme continues this week. Let’s put it this way – all of […]

Getting under the covers with B2B clients

I love Sex and the City – I really do. I stay up hours to watch a whole season through, and then stay up the next […]

Confessions of a not-so-dangerous mind (The B2B Copywriter’s Ethos)

I think it was the rock critic Lester Bangs — or it might have been the Lester Bangs played by Philip Seymour Hoffmann in Almost Famous […]

Finding the four-leaf clover in the B2B world

Everyone knows that finding a four-leaf clover is supposed to be lucky, given one occurs for every 10,000 three-leaf clovers.  Do you remember the song “I’m […]

50 ways to say goodbye, but only one is right

If you haven’t already seen it, Train’s music video on “50 ways to say goodbye“, featuring David Hasselhoff and a Mexican mariachi band, ranks right up […]

My brother, my captain, my king

(Warning: Please avert your eyes if you are not a fan) If you recognize the line straight off, I may not know you but I already […]

Microsoft Citizenship: When B2B is more than just business

At Ying Communications, business is sometimes more than just about business-to-business (B2B) communications. Sometimes, it is about celebrating shining moments of humanity, and telling the story […]

The existential PR person asks – What am I doing here?

When I first joined the PR industry in the mid-1990s, fresh out of school, I had a hard time making my mum understand what it is […]