New facebook news feed

What B2B Marketers Need to Know about Facebook’s New News Feed

Just two days ago, Facebook announced a major update to their News Feed. The News Feed is the first thing people see when they launch the […]

The “Stop, Breathe, Think” approach to successful B2B communications

Our General Manager for PR gives us a timely reminder that in our frenzied rush to ‘execute’, ‘optimize’ and ‘expedite’ B2B PR projects, it will always […]

Keep calm, and say what you mean

“Feel the feelings. Drop the story.” Here’s our editor’s take on zen and the art of being clear in B2B communications.

Introducing your B2B brand in Asia? Here’s how to start your PR right.

In recent months, we have been approached by several B2B companies from the US and Europe on how to introduce their brand in Asia. There are […]

One does not simply write good copy

When The Hobbit gained rave reviews when it first opened in cinemas, I took a trip down memory lane and re-read the original Lord of the […]

To boldly go where no man (or woman) has gone before

Though our blog section in our website is entitled “Learn to B2B”, regular readers will tell you that – more often than not – they are […]

What we talk about when we talk about Fellini

EXT: A LOST HIGHWAY SOMEWHERE — DAY A gridlock ensues. MAN is trapped inside an unventilated car, another animal no longer at ease with its atmosphere, […]

Great B2B copywriters are made, not born.

  “The act of putting pen to paper encourages pause for thought, this in turn makes us think more deeply about life, which helps us regain […]

What are you doing now? Do it well.

Hello people, hello 2013, goodbye last 365 days of 2012. It may seem strange that the number of days it takes our dear earth to make […]