Why change is good for B2B

To survive (and enjoy) the world of B2B communications, learn to live with change.

3 things you can’t ignore in B2B content marketing

A couple of weeks ago, Matt Owen from eConsultancy wrote about how content marketing is not all about campaigns. I couldn’t agree more. Content marketing is […]

The dangers of the echo chamber effect in B2B communications

Echo chambers, while emotionally comfortable, are dangerous places to live in. Here’s what B2B communicators need to know about the effects of echo chambers in corporate […]

Empathy: the heart of crisis communications

Crisis communications – no matter how polished or practiced – would almost certainly never work without that most essential human ingredient: the ability to emphatize with […]

Thanks for everything, Mr. Movie Man.

Or “How I learned to stop worrying and write from the heart (or at least try to)”. Our editor shares how Roger Ebert (RIP) set the […]

On Wes Anderson and storytelling techniques in B2B marketing

Storytelling in B2B is simply about leveraging the power of storytelling techniques to keep your intended audience engaged, and taking a more personable approach to communicate […]

How B2B PR professionals can help with – not add to – media fatigue

As a PR professional, most of us start our day checking our email and our task sheets to get a sense of our schedule for the […]

Three simple tips for better B2B e-newsletters

Having created thousands of B2B e-newsletters for our clients, here are three quick tips that can help ensure that your hard work is not consigned to […]

It’s Friday night, and everything’s all right in B2B

It’s 8.30 pm on a Friday night and the entire PR team is still here working away. We are supposed to be out for a belated […]