It’s the Year of the Goat, and as marketers roll out their CNY promotions, so do the ba-a-a-ad puns. Here are some gems we found this year:

IKEA

Let’s get the obvious ones out of the way, shall we? IKEA’s clever CNY campaign includes a series of banners with pun-worthy text.

422802_IKEA IRW Banner_CNY_GoatXiFaCai_1060x415px_Desktop

living-rom storage

 

 

Old Chang Kee

OCK is running a rap contest. Your rap must include their food products and the word “goat” or “sheep”. It’s called “Forever Yang”.

foreveryoung

 

 

BreadTalk

Local blog mothership.sg posted some of BreadTalk’s corniest puns, including “Goat Luck”, “Happy Goat Lucky” bread, and “Goat-ness for the whole family”.

Goat Year, Goat Luck

Goat Year, Goat Luck

Happy Goat Lucky

Happy Goat Lucky

Goat-ness for the whole family

Goat-ness for the whole family

After that post went out, the social media team at BreadTalk went into overdrive and challenged mothership.sg readers to send in their best puns to win prizes. Well played BreadTalk.

 

 

ION Orchard

No wordplay here. But that hair.

CNY 2015 Promo Revised

 

 

FireFly Airlines

Have a goat flight.

firefly-cny-rm88-promotion

 

 

EpiLife

More play on “Goat Luck”

CNY_Main_4A

 

 

JCube

This was stretching it a bit. I mean, baa…baa…ountiful?

CNY_opening hour_45e3f93b-5254-4eda-a67b-0d1251616012_560x462

 

 

Lazada

The Oh My Goat sale!

CNY_2015_SG_Landing-Page_teaser_banner_update

And the teaser

 

 

Star Cruises

Ready, Set, Goat!

Ready-Get-Set-GOAT

 

 

Tune Hotels

Tune Hotels hits us with “Goat” not once, but twice in the copy!

rmd-new-year-edm-en_01

 

 

Focus Point, Berjaya Times Square, KL

A Frankenstein phrase combining “Happy Go Lucky” and “Lucky Dip”, while goatifying it at the same time.

store_277_ep_1883

 

 

Hypp TV

Goatness Gracious!

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Lorenzo

Enjoy more punny goatness!

Goat knows puns are fun.

 

 

Banner image from Wisetrail.

 

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